Young Ones Brief:

 

Find new ways to encourage new and current Spotify users to engage with and discover the world of audiobooks

Insight:

Literature is all around us, sometimes we just don't know the context.

​Campaign: The Lit Behind the Lyric

Who knew Katy Perry is a fan of beat poetry? Or that Queen fancied French absurdism? There's a lot more to a song than the notes and rhythms. Let’s show just how much books inspire the music we love.